If your company was unexpectedly thrust into the spotlight, would you know what to do? Can you clearly communicate with the media, stakeholders and other important audiences when your reputation is at stake?From explosions to product recalls to high profile scandals or internal issues that threaten to bubble over, our crisis management and communication training programs make sure you are prepared, proactive and take the necessary steps to manage public perception and protect your reputation.
We will help you develop a plan of action, identify and develop key messages for internal and external audiences, craft statements and releases, develop question and answer documents and prepare spokespeople for all interviews and appearances.
Our in person crisis training programs simulate real life situations specific to your business that require your reputation management team to put its emergency plan into action and spokespeople to the test.
- Employee theft
- Sexual Harassment
- Product issues
- Criminal investigations
- Workplace issues and injuries
- Media probes
We work closely with you to create scenarios that take twists and turns, forcing you to think on your feet, face deadlines and deliver information quickly and accurately. Our seasoned experts pepper your spokespeople with tough questions, stage breaking television reports, surprise interviews, social media posts and news conferences to prepare you to deal with an onslaught of unwanted attention. We are available 24/7 to help you and your team:
- Think on your feet, quickly organize and assign roles
- Define, frame, deliver and control your message
- Handle unwanted, unexpected or hostile questions
- Manage on the spot interviews under pressure
- Communicate effectively with a variety of audiences
- Quickly manage changing events and social media
- Correct inaccuracies and control the rumor mill
When your company’s reputation is at stake, you can’t afford to wait.