WENDY SALTZMAN is the lead professional coach for Karen Friedman Enterprises. She is a 3-time Emmy Award winning journalist, professional public speaker and nationally recognized news broadcaster who has been recognized with some of TV’s highest achievements.
Wendy is a dynamic communications expert, who is known for transforming nervous speakers into confident, energetic, and compelling communicators. She works with C-level executives, national non-profits, Fortune 500 companies, doctors, lawyers, scientists, professional athletes, politicians and sales teams across the country. She has significant expertise in the healthcare and medical space, working with companies such as Merck, Johnson & Johnson, Galderma, The Science Center, and the Wistar Institute. Whether you’re giving a keynote speech, a corporate presentation, being interviewed for a national tv appearance, or simply upping your communication and conversation skills, Wendy has you covered.
Wendy helps our clients develop techniques to feel more natural and confident when speaking so they can communicate their message powerfully and persuasively. In addition, by using her expertise as a storyteller, she helps leaders brand themselves and their corporations.
Wendy spent more than two decades working on-camera in television news and launched 3 separate investigative teams during her career. She was recruited to start the investigative team at Philadelphia’s powerhouse station, 6abc in 2012 and also worked at on-air as a reporter at NBC10 News in Philadelphia. Wendy and her clients have appeared on national broadcasts such as ABC 20/20, Dr. Oz, The John Walsh Show, CNBC, and ESPN.
CINDY HOFFMAN brings three decades of communications experience to Karen Friedman Enterprises. Building on a career as a television news reporter, writer, and producer, she expanded her expertise to include media and presentation training, executive coaching and leadership development, and issues and crisis management.
Cindy provides media training, speech coaching, presentation training, and issues management counsel to corporate clients, financial institutions, sports teams, non-profit organizations, pharmaceutical firms, and professional and trade associations. She specializes in working with executives and others to help them become better communicators and managers, focusing on the content as well as the delivery of the message. Cindy also has significant experience as an executive coach, helping clients hone their leadership abilities, improve interpersonal relationships, strengthen communication skills, and advance their careers
Her expertise includes training for FDA and EPA presentations, mergers and acquisitions, product launches, product recalls, labor relations issues, and healthcare and medical topics. Strengths include helping clients translate complicated financial, technical, scientific, or medical jargon in to easy-to-comprehend lay language. She also helps clients manage difficult situations from a strategic as well as tactical approach.
Cindy’s decade of TV experience includes three years at CNN, producing two hours of daily, live news broadcasts, plus producing and writing positions at KYW-TV in Philadelphia, WNEV-TV in Boston, and WFSB-TV in Hartford, Connecticut. She also worked as an on-air reporter for the WTLV-TV in Jacksonville, Florida and reported and produced business features and in-depth profiles for the syndicated television program, “The Bottom Line”.
As Director of Media Relations for Thomas Jefferson University, Cindy was responsible for all external relations for the hospital, the University, and the medical school. Specifically, she provided media training for senior administrators, physicians, and scientists, developed internal and external crisis and disaster plans, provided issues management counsel, and secured positive media coverage for the institution.
Cindy is an honors graduate of Brandeis University and attended the master’s program in organizational development at the University of Pennsylvania.
TERRY ADAMS,CSP, MEd proudly holds the title of CSP – Certified Speaking Professional, designated by the National Speakers Association. She is an executive coach and facilitator who applies more than 20 years of experience in presentation and communications with a central focus to enhance the message and organizational effectiveness.
As a lead coach and consultant at Karen Friedman Enterprises for nearly a decade, Terry’s candid and supportive feedback offers a customized approach to equip professionals of all levels with the communication skills they need to have a powerful impact on multiple audiences, including: customers, employees, colleagues, investors, media and more.
She has a proven track record as a catalyst for change in a variety of industries comprising pharmaceuticals, healthcare, hospitality, financial services, and telecommunications. She holds a master’s degree in Organizational Development and authored Platinum Partnerships: Seven Strategic Secrets for Competitive Advantage.
Terry is a Certified Speaking Professional; a member of the National Speakers Association and the NJ OD Network; and a volunteer for The Crisis Ministry fighting hunger and homelessness in New Jersey.
Communications strategy consultant and author ED BARKS works with communications, government relations executives and associations to provide them with strategies and communications skills needed to lead on a daily basis.
As a trusted partner at Karen Friedman Enterprises since 2015, Ed has participated in numerous global speaker and presentation training programs.
His work also includes preparing thousands of business leaders for media interviews, presentations, and legislative and regulatory testimony. He is the author of A+ Strategies for C-Suite Communications and The Truth About Public Speaking as well as numerous research reports and position papers.
He recently completed a nine-year tenure on the National Press Club’s Board of Governors, and formerly served on the Board of Directors of the Institute for Management Consultants National Capital Region. He is also a faculty member of the U.S. Chamber of Commerce Institute for Organization Management. In addition, he logged over a decade as a radio broadcaster, news director, talk show host, and reporter.
Importantly, Ed brings another critical perspective to his clients’ communications needs — that of a former broadcaster and journalist. Thanks to more than a decade of experience in radio broadcasting, he understands the techniques needed to communicate powerfully and persuasively with different stakeholders.
DEBORAH STANEK REAST offers a wealth of expertise to Karen Friedman Enterprises, Inc. As the founder of a virtual assistant firm that has been rated Best of Philly by Philadelphia Magazine, Deborah has over 35 years’ experience in all aspects of administration, including personnel coaching, team building, mentoring, employee performance and participation, employee relations, human resources, training and management. For more than two decades, she was the operations manager of a successful ophthalmology practice and was responsible for workforce development and management as well as administration of offices and personnel. Deborah also served as executive assistant to Pennsylvania Senator Edwin G. Holl.
As an associate at KFE, Inc. Deborah manages our day to day operations which includes schedule management, assisting clients and colleagues as well as working with our vendors to coordinate coaching’s, trainings, speaking engagements and conference programs. She was named a 2015 distinguished graduate of the prestigious Gwynedd Mercy University and earned a certificate in Management from Villanova University. Deborah also obtained the Certified Medical Manager (CMM) designation from the Professional Association of Health Care Office Managers and is a Pennsylvania Notary Public.
DAVID KRAVITT, MBA, CPIM has more than twenty-five years experience in business management and marketing making him a valued advisor in business strategies, on line presence and technical management. As the Chief Operating Officer at KFE, David manages and provides support for our technical operations to continually improve our services, products and responsiveness to our valued clients.
David graduated from Cornell University where he earned a Bachelor of Science in Chemical Engineering. He later earned his Master of Business Administration from the State University of New York at Albany. After working in manufacturing management for several Fortune 100 companies, David moved to the software industry where as an application consultant he performed hundreds of software demonstrations and countless presentations. In addition to his duties at Karen Friedman Enterprises, David works in sales and marketing where he regularly engages and informs audiences throughout North America.
