Medical & Scientific Meeting Preparation

• Speaker Training
• Media Training
• Product Launches
• FDA Advisory Committee Meetings
• Patient Advocate Storytelling
• Educational Awareness Campaigns
• Continuing Medical Education

For nearly two decades, we have been preparing medical experts, investigators, brand teams, sales and marketing executives, academics and key opinion leaders to articulate clear concise messages when discussing data, therapies new products and complicated procedures.

Whether educating an audience about product features, updating important medical information, presenting slides, fielding tough questions or discussing a controversial issue, it’s critical to make sense of information while making sure to meet FDA regulations for presentations.

MEDICAL MEETING SKILLS

• Present slide decks more effectively without compromising information
• Create compelling storylines for product launches and sales meetings
• Handle frequently asked questions with comfort and confidence
• Techniques to better engage and command attention
• Strategies to overcome challenges and common mistakes
• Delivering key messages during question and answer periods
• Body language, vocal variety and executive presence

DRUG APPROVAL PROCESS

Throughout each phase of the drug approval process, individuals and teams must present data to key audiences including senior management, review boards, medical monitoring committees and FDA Advisory Committee meetings. They must respond to probing questions, develop understandable key messages with supporting slides and participate in rehearsals and mock panels.

The preparation process requires tremendous effort, focus and communication strategy. Not only is presenting data in a clear, convincing and credible manner essential to supporting claims of efficacy, but team members must be able to give meaning to the data so key participants realize why this research is so significant and how the drug may ultimately impact or benefit the patient.

SKILL DEVELOPMENT

• Structure and deliver crisp clear message focused talks
• Switch and transition between slides to maintain story flow
• Direct attention to specifics on slides without getting stuck in the weeds
• Improve delivery and non-verbal body language
• Practice handling questions, interruptions and answers
• Techniques to get back on track and reiterate key messages
• Explain and command material created by others
• Opening and closing remarks

We often observe rehearsals and mock meetings to critique performances and follow up with individuals to improve and refine their presentations throughout the process.

PATIENT ADVOCATE STORYTELLING

Helping patient advocates share their stories to educate and empower others is one of our passions. They have such heartwarming motivating stories to tell but don’t always know how to convey their experiences succinctly and passionately to different audiences.

Our highly customized individual and small group sessions teach advocates how to speak from their hearts to bring their personal stories to life for physicians, nurses, other patients, medical staff, insurance companies and company executives who seek a greater understanding of medical conditions and issues that affect their patients.

Practicing techniques to speak with conviction and convey emotion without embarrassment has helped even the most timid people develop confidence and comfort, empowering them to make a difference for others that they didn’t realize was possible.

EDUCATIONAL AWARENESS CAMPAIGNS

We have worked with scores of health care and public relations agencies, celebrities, athletes, patients, physicians, pharmaceutical and medical education companies, associations, and organizations to raise awareness and educate audiences about the treatment of numerous diseases. This includes message development, media, presentation and spokesperson training.

SPEAKER TRAINING

Keeping the attention of your audience while presenting data at scientific and medical meetings is a difficult task. For more than seventeen years, we have been preparing medical experts, scientists, investigators, brand teams, sales and marketing executives, academic experts and key opinion leaders to articulate clear concise messages when discussing data, therapies, new products and complicated procedures.

Whether educating an audience about product features, updating important medical information, presenting slides, fielding tough questions or discussing a controversial issue, it’s critical to make sense of information while making sure to meet FDA regulations for presentations.

Learn to:

• Present slide decks more effectively without compromising information
• Deliver key messages, data and discuss product details
• Handle frequently asked questions with confidence
• Become a more engaging and interesting presenter
• Strategies to overcome challenges and common mistakes

We also work closely with medical education companies to provide continuing medical education accreditation programs for groups of all sizes at international meetings in China, Singapore, England, Malaysia, Canada, Puerto Rico, Latin and South America, the Caribbean Islands and in cities across the United States.

FDA ADVISORY COMMITTEE MEETINGS

Drug Approval Process Preparation

Throughout each phase of the drug approval process, individuals and teams must present data to key audiences including senior management, review boards, medical monitoring committees and FDA Advisory Committee meetings. They must respond to probing questions, develop understandable key messages with supporting slides and participate in rehearsals and mock panels.
The preparation process requires tremendous effort, focus and communication strategy. Not only is presenting data in a clear, convincing and credible manner essential to supporting claims of efficacy, but team members must be able to give meaning to the data so internal audiences, review boards or committees can realize why this research is so significant and how the drug may ultimately impact or benefit the patient.

At KFE, we work closely with teams and individuals to:

• Structure and deliver crisp clear focused talks that include patient examples to better explain unmet needs
• Smoothly transition from section to section
• Improve delivery and non verbal body language
• Practice handling questions, interruptions and answers

We often observe rehearsals and mock meetings to critique performances and subsequently work with individuals to improve and refine their presentations throughout the process.

Delivery

To keep the listener engaged, speakers must project presence and authority. Our coaches pay close attention to pausing, pacing, tone, eye contact and body language. Too often, presenters read instead of talk, look at their slides instead of the audience, fail to use visuals effectively and do not emphasize what’s important or why a specific development path has been chosen.

It is also important that presenters appear assertive to certain issues. This includes:

• Respond effectively to interruptions and questions without losing focus
• Techniques to get back on track and reiterate key messages
• Bringing real examples and real people into answers

Visuals

We work with your team to make sure the visuals support the content and key messages. Presenters must provide enough information to explain the data, but too much information can be distracting.

• Explain and command material you have not personally created
• Switch and transition between slides to maintain story flow
• How to direct attention to specifics on the slide without getting stuck in the weeds

Educational Awareness Campaigns

We have worked with scores of health care and public relations agencies, celebrities and athletes, pharmaceutical and biotech companies, medical education companies, associations, sales and marketing teams and organizations to raise awareness and educate audiences about the treatment of numerous diseases. Awareness campaigns have included multiple sclerosis, women’s and men’s health issues, depression, arthritis and psoriasis, nutrition, smoking cessation campaigns, hypertension, diabetes, eating disorders, asthma, heart disease and ADHD to name a few.