I agreed to do a radio interview about challenges that small businesses face. Only, when the hosts called a few minutes prior to the live interview, I knew I had probably made a mistake. They were throwing out a few F-bombs, trying to sound like shock-jocks and clearly knew nothing about my new book or business, which was why they invited me on their show. I realized it was their shtick and given we teach people how to turn communications to their advantage, I was confident, perhaps over-confident, that I could handle it.
[Read more…] about Don’t put words in someone’s mouth.
