On November 20, 2015, I sent an email to a colleague I’ll call Dawn.
It read: “I just highly recommended you and passed your name on to a terrific client who is looking for the kind of services you provide. I hope it works out.”
On January 3, 2016, some six weeks later, I received this response.
“It’s great to hear from you! I apologize for the delayed response. If your client is still looking I have someone on my team who can help.”
Frankly, six weeks later, I didn’t remember which client asked for the referral. More importantly, six weeks later, why would I ever recommend business to her again when my referral was never even acknowledged. Additionally, Dawn’s belated response made me realize I had never followed up with the client which could have made me look bad.