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You are here: Home / Archives for corporate vision

March 2, 2012 by Karen Friedman Leave a Comment

Don’t underestimate the importance of vision and story

The four of them sauntered into the conference room. They were big players: CEO, chief financial officer, vice president and chairman of the board. They had a problem and didn’t know what to do about it. Their company was sitting on a highly publicized multimillion-dollar project and they were more qualified than any of their competitors to land the job. In fact, they were the only company uniquely qualified to produce a product wanted and needed by the government.

Yet, this was somewhat of a David and Goliath situation and they were David, not Goliath. That’s why their fear was mounting by the minute as time was running out. You see, like the biblical version of David and Goliath, David was just a small shepherd boy who seemed unequipped to take on the giant warrior Goliath. [Read more…]

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Filed Under: Philadelphia Business Journal Tagged With: Communication, corporate vision, Karen Friedman, vision

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