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Op Ed: Lessons to be learned from Brian Williams

 

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I was a reporter for WPVI ABC TV Philadelphia when Brian was at WCAU TV Philadelphia. We occasionally competed on stories. Because I recall Brian as one of the best journalists I have come across, I was quite upset at the suspension and what has transpired. Yet, I understand it and think NBC did the right thing.

As always, there are leadership lessons to be learned from someone else’s mistakes.

  1. NBC’s actions say the network and credibility of their product is more important than one person no matter how popular and likeable. The same should hold true for CEO’s who like Brian who so publicly represent their organizations. If they lie or mishandle an issue, it is a reflection on their services, products and reputation. It jeopardizes the company’s competitive position and reputation.
  1. We all embellish, exaggerate and tell little white lies which may even be okay at times. Yet, if you are the face of a television news network, stretching the truth in any way shape or form throws everything else you report on or say into question. If you are a CEO, the same holds true. You are held to a higher standard. Investors, analysts, employees and stakeholders will question the validity of your remarks. It goes to the heart of trust and once people have reason not to trust you, you may be hard pressed to ever gain back their full respect.
  1. Whether you’re a celebrity or CEO, there are no secrets in a You Tube, Twitter, Google age. Anything you say or do can and likely will become public.
  1. Finally, be careful about making yourself the center of the story. In the news business, a journalist’s job is to report the news, not become part of it. A CEO’s job is to run his/her company and make sure the end result is about employees, stakeholders and customers.

For what it’s worth, I’m rooting for Brian and hope his viewers and colleagues remember the great work he’s done and forgive him. We all make mistakes. We just don’t all make them so publicly.

 

May 17, 2013 by Karen Friedman Leave a Comment

Making the moves to go from ordinary to extraordinary

We’ve all been there, too many times. The world is coming to an end on all the news stations. Last winter, it was three to six inches of snow forecast for the Delaware Valley. NBC 10 tells viewers it’s ‘committed to seeing you through the storm.’ The KYW storm center begins providing updates eight times an hour. As for Action News, accu-panic sets in at the mere mention of nasty weather.

As a television news reporter for two decades, I spent my fair share of days panicking people about the threat of bad weather, especially snow. Snow is a green light for zealous reporters to blanket the region with live reports from highways that are not snow covered, but might be soon or from supermarkets packed with customers who fear the forecast will leave them stranded indefinitely with no ability to buy milk, bread and other necessities. Most reporters typically despise this obsessive approach to attracting viewers, but they have no choice. The worker bee must do what is assigned. [Read more…]

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Filed Under: Philadelphia Business Journal Tagged With: Communication, Karen Friedman, meda, news story

November 11, 2011 by Karen Friedman Leave a Comment

Quick Tip #29: What Every Executive Needs to Know About the Media

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In today’s media savvy world, knowing how to shine in the spotlight is critical to your success. Discover what every executive should know about media to thrive in the new year!

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Filed Under: QuickTip TV Tagged With: Communication, Karen Friedman, meda, media communications, news story

November 28, 2010 by Karen Friedman Leave a Comment

Quick Tip #18: Writing for Attention

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If it bleeds, it leads or so they say in television news. This month’s quick tip video will teach you how to make the written word grab attention. Enjoy and Happy Holidays!

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Filed Under: QuickTip TV Tagged With: audience message, business communication, business writing, Education, Karen Friedman, meda

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