If you’ve been in business long enough, you’ve heard the complaint. “That price is higher than what I expected” or “I really want to work with you, but the firm down the street is a lot less expensive.”
I’ve been in business more than 16 years and I’d be less than honest if I told you no one ever complained of paying too much. Even though like you, I believe our services and expertise are well worth our fees, occasionally I doubt myself. A sign of tough economic times, I had one of those moments last week. After sending a hefty invoice for a drop-everything project, I called my client ready to explain charges that she hadn’t even questioned. Imagine my surprise when she retorted: “I actually expected the bill to be much higher.” [Read more…] about Take a reading: Where is your moral compass pointing?