Karen Friedman Enterprises
Creating compelling communicators.
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Telling stories is something that comes naturally to all of us. We do it without thinking. Learn how to better engage business listeners with these simple storytelling strategies in this month’s quick tip video.
I recently read an article predicting trends we can expect in business this year. The author said business people will start creating and telling stories to better market themselves and their companies.
The author isn’t wrong. He just failed to put his prediction in context. Businesses and companies have been telling stories since the beginning of time. From cave paintings to wanderers who traveled the country to bring news to people, stories have always been a part of human interaction. Stories engage, create connections, enhance understanding and are memorable long after the facts are forgotten.
[Read more…] about Good story-telling advice from a former TV news reporter
I found the speaking and presentation coaching you gave me was the single most valuable preparation for the ODAC meeting that I received. Your suggestions were amazingly effective.
For nearly two decades, we have been preparing medical experts, investigators, brand teams, sales and marketing executives, academics and key opinion leaders to articulate clear concise messages when discussing data, therapies new products and complicated procedures.
Mary Ann Tomasso
Sr. Director, Compliance
CSL Behring
Whether educating an audience about product features, updating important medical information, presenting slides, fielding tough questions or discussing a controversial issue, it’s critical to make sense of information while making sure to meet FDA regulations for presentations.
Throughout each phase of the drug approval process, individuals and teams must present data to key audiences including senior management, review boards, medical monitoring committees and FDA Advisory Committee meetings. They must respond to probing questions, develop understandable key messages with supporting slides and participate in rehearsals and mock panels.
The preparation process requires tremendous effort, focus and communication strategy. Not only is presenting data in a clear, convincing and credible manner essential to supporting claims of efficacy, but team members must be able to give meaning to the data so key participants realize why this research is so significant and how the drug may ultimately impact or benefit the patient.
We often observe rehearsals and mock meetings to critique performances and follow up with individuals to improve and refine their presentations throughout the process.
Helping patient advocates share their stories to educate and empower others is one of our passions. They have such heartwarming motivating stories to tell but don’t always know how to convey their experiences succinctly and passionately to different audiences.
Our highly customized individual and small group sessions teach advocates how to speak from their hearts to bring their personal stories to life for physicians, nurses, other patients, medical staff, insurance companies and company executives who seek a greater understanding of medical conditions and issues that affect their patients.
Practicing techniques to speak with conviction and convey emotion without embarrassment has helped even the most timid people develop confidence and comfort, empowering them to make a difference for others that they didn’t realize was possible.
We have worked with scores of health care and public relations agencies, celebrities, athletes, patients, physicians, pharmaceutical and medical education companies, associations, and organizations to raise awareness and educate audiences about the treatment of numerous diseases. This includes message development, media, presentation and spokesperson training.
Keeping the attention of your audience while presenting data at scientific and medical meetings is a difficult task. For more than seventeen years, we have been preparing medical experts, scientists, investigators, brand teams, sales and marketing executives, academic experts and key opinion leaders to articulate clear concise messages when discussing data, therapies, new products and complicated procedures.
Whether educating an audience about product features, updating important medical information, presenting slides, fielding tough questions or discussing a controversial issue, it’s critical to make sense of information while making sure to meet FDA regulations for presentations.
We also work closely with medical education companies to provide continuing medical education accreditation programs for groups of all sizes at international meetings in China, Singapore, England, Malaysia, Canada, Puerto Rico, Latin and South America, the Caribbean Islands and in cities across the United States.
Throughout each phase of the drug approval process, individuals and teams must present data to key audiences including senior management, review boards, medical monitoring committees and FDA Advisory Committee meetings. They must respond to probing questions, develop understandable key messages with supporting slides and participate in rehearsals and mock panels.
The preparation process requires tremendous effort, focus and communication strategy. Not only is presenting data in a clear, convincing and credible manner essential to supporting claims of efficacy, but team members must be able to give meaning to the data so internal audiences, review boards or committees can realize why this research is so significant and how the drug may ultimately impact or benefit the patient.
At KFE, we work closely with teams and individuals to:
We often observe rehearsals and mock meetings to critique performances and subsequently work with individuals to improve and refine their presentations throughout the process.
To keep the listener engaged, speakers must project presence and authority. Our coaches pay close attention to pausing, pacing, tone, eye contact and body language. Too often, presenters read instead of talk, look at their slides instead of the audience, fail to use visuals effectively and do not emphasize what’s important or why a specific development path has been chosen.
It is also important that presenters appear assertive to certain issues. This includes:
We work with your team to make sure the visuals support the content and key messages. Presenters must provide enough information to explain the data, but too much information can be distracting.
We have worked with scores of health care and public relations agencies, celebrities and athletes, pharmaceutical and biotech companies, medical education companies, associations, sales and marketing teams and organizations to raise awareness and educate audiences about the treatment of numerous diseases. Awareness campaigns have included multiple sclerosis, women’s and men’s health issues, depression, arthritis and psoriasis, nutrition, smoking cessation campaigns, hypertension, diabetes, eating disorders, asthma, heart disease and ADHD to name a few.
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