I recently read an article predicting trends we can expect in business this year. The author said business people will start creating and telling stories to better market themselves and their companies.

The author isn’t wrong. He just failed to put his prediction in context. Businesses and companies have been telling stories since the beginning of time. From cave paintings to wanderers who traveled the country to bring news to people, stories have always been a part of human interaction. Stories engage, create connections, enhance understanding and are memorable long after the facts are forgotten.

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