I wrote a book called ‘Shut Up and Say Something’. The premise is how to be a more effective communicator and start by having something to say or stop talking. Even though my book hit an Amazon best seller list and I know thousands of books have sold, I wonder how many people actually read it, or perhaps they should read it again.
Not a day goes by that I don’t come across a company or incident that prompts me to shake my head in bewilderment. It is the simplest things that keep your customers and relationships intact, yet people continually push others away by confusing, irritating and making it too difficult to work with them.
Here are my five easy steps to lose customers and sabotage relationships. Let’s start with my car dealership and step one.
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