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You are here: Home / Archives for personal brand

April 19, 2013 by Karen Friedman Leave a Comment

Always make time to prepare, or your personal brand will suffer

The email that popped up in my inbox read: ‘I left you a frantic message but perhaps I dialed wrong if you didn’t get it. I had scheduled time with our spokesperson for you to do training but realized that I hadn’t actually communicated with you about that.’ Fast forward to the end of the story, the spokesperson showed, the public relations person showed and the brand manager came. The only person not present was me, the coach! Whoops!

An honest error. My client apologized for and explained he’s been juggling so many projects with so little support that he’s having a hard time keeping it all straight. I asked when we could briefly chat so I could start to prepare to which he responded he doesn’t have time. [Read more…]

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Filed Under: Philadelphia Business Journal Tagged With: Karen Friedman, personal brand, preparation

January 18, 2013 by Karen Friedman Leave a Comment

Op-Ed: How Lance Armstrong can bounce back

Lance Armstrong apologizes

FORTUNE — Fifteen years ago, Lance Armstrong launched one of the most successful nonprofit organizations to address the needs of people affected by cancer. Since then, Armstrong’s Livestrong Foundation has raised more than $470 million to help more than 550 organizations conduct cancer survivorship research or offer services to people affected by cancer.

That doesn’t include a big win Armstrong helped score for the foundation’s home state of Texas, where voters passed a referendum guaranteeing $3 billion in funding for cancer research.

[Read more…]

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Filed Under: Op-Ed Tagged With: Business reputation, integrity, Karen Friedman, Lance Armstrong, media communications, personal brand

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