I hope you and your family are faring well during these difficult times. This month’s quick tip will help you slow it down, which we’ve all been forced to do in our own lives. That said, while so much of our business is in person, I want you to know that we are also here via phone or video technology should you need help with messaging and communication preparation during this unprecedented time period. Stay well and healthy! See you on the other side!
I recently read an article predicting trends we can expect in business this year. The author said business people will start creating and telling stories to better market themselves and their companies.
The author isn’t wrong. He just failed to put his prediction in context. Businesses and companies have been telling stories since the beginning of time. From cave paintings to wanderers who traveled the country to bring news to people, stories have always been a part of human interaction. Stories engage, create connections, enhance understanding and are memorable long after the facts are forgotten.